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 Proper Packaging Material
Article by

I have discussed before the importance of properly packaging your item for shipping. When it comes to fragile items, it is even more critical that the proper packaging material is used to protect the item.

1. At a minimum, proper packaging material means a new corrugated box on the outside, bubble wrap around the fragile item, and packing peanuts to fill any void space within the box. You should use a box larger than the size of the item after bubble wrapping it. For example, if the object measures 10"x4"x4" after bubble wrapping it, look for a box at least 14"x8"x8" to allow for 2" of peanuts on all sides to protect the object from anything that might strike the outside of the box.

2. For items such as dishes, use either small bubble wrap or rolled foam to separate each piece. Lay the foam roll or bubble down with the bubbles facing the dish, place the dish on the wrap, u...



 Customer Service Surveys Start With Simple Strategies
Article by Lance Winslow

Do you want to give good customer service and do you want to make sure that the message you send out to your target market and potential customers is a simple message and one they can understand. Many people believe and I believe also that customer service surveys can help you in finding out if your customers are satisfied and if you are actually giving good customer service.

But in order to achieve good customer service you first need to make sure that your marketing is sending out the right message. So I suggest that you Survey your marketing first. In other words find out if those who are reading your advertising and your marketing are in fact getting the right message that you are intending to send them.

You should attempt to get feedback of your marketing message from your friends, vendors, contractors, employees and your target market customers. You need to find ...



 Customer Satisfaction is a Reflection of Employee Satisfaction
Article by Jim Clemmer

"We found that there was a cause-and-effect relationship between the two; that it was impossible to maintain a loyal customer base without a base of loyal employees; and that the best employees prefer to work for companies that deliver the kind of superior value that builds customer loyalty... building loyalty has in fact become the acid test of leadership." — Frederick Reichheld, The Loyalty Effect and Loyalty Rules

For most organizations, the goal of improving customer service levels is an article of faith. And so it should be, because there's an overwhelming body of research to show that building customer loyalty has a major impact on profitability. In fact, according to one study – based on 46,000 business-to-business surveys – a "totally satisfied" customer contributes 2.6 times as much revenue as a "somewhat satisfied" customer.

Clearly, there are significant benefit...



 Industries that Need a Voice Mail Service
Article by Joel Meadowridge

To successfully operate and see profits a business must have satisfied clients. Customers have made many business industries what they are today. Whether it be buying a product or using a service, the customer is what keeps a business going.

To keep clients satisfied many business industry workers must allow their clients to be in constant contact with them. This is vital to the success of a business, but at the same time it is often difficult to do. There are many business owners who are unable to always be available. Instead of just ignoring the needs of a client it is likely that they will try to find an alternative way to offer contact. One of the most popular and low-cost ways to do just that is by using a voice mail service. A voice mail service will allow a client to leave a message which can later be returned. Voice mail is often used for personal reasons, but it...



 Dealing With Difficult Clients
Article by Jason Kern

We’ve all had ‘em – the client from Dante’s murderous seventh circle. If you'd like to avoid dispatching with a possible good source of income, here are some ideas I use in my web development business for recovering and coming out like a champ.

  • Really listen. I’ve found that when I’m detecting some frustration on the client’s part, often simply acknowledging the reason for the frustration clears the path for a resolution. For example, the client says, “No orders have come in since we launched the site you built 2 seeks ago”. Instead of taking a “Not my fault” attitude, try repeating their issue as a question. “No orders for 2 weeks?” and then offer some hope. “Hmm, let’s take a look at why”.
  • Empathetic humor. This is a dicey area but if used correctly can turn a potentially incendiary situation into a problem solving session. Self-effac...


 Customer Trust and Loyalty
Article by John Todor

Customer trust is a precondition for prosperity. Yet, most businesses…

• Act as if customer trust develops because the business believes it is honest.
• Build only a shallow type of trust that does not lead to profitable relationships and loyalty.
• Have no strategy to build the type of trust where customers increasingly value the relationship.

Now is an excellent time to aggressively and systematically work at building customer trust. Virtually all businesses have been tainted by the general rise in societal distrust of companies.

• A recent Datamonitor study of consumers in the USA and Europe found that 86% are less trusting of companies than they were five years ago.
• 80% of people stop buying products or services from companies when their trustworthiness comes into question (Edelman 2005 Trust Barometer)
• People spread distrust to friends a...



 Open Source Or On-Demand CRM - What Your Business Needs
Article by Grady Hawley

Today, as a result of high competition among companies engaged in marketing and service providing, Customer Relationship Management (CRM) practices became mandatory for all business organizations. CRM software systems are specially customized programs for better customer relationship management; they automate all company procedures like customer tacking, contacting and serving customers. At their introduction, CRM software programs are standard packages, with all wanted and unwanted CRM applications.

Today, CRM software systems are customized according to the needs of the companies. Now, with CRM solutions, you have many options. Two popular options preferred by most companies are Open source CRM and On-Demand or Hosted CRM. An open source CRM is a standard program which can be customized to a company friendly CRM software program. On-demand or Hosted CRM is a web-linked customi...



 Customer Service Basics - Keeping Customers Happy and Tips for Running Your Business
Article by Susan Pittser

The best you can do when dealing with customers in your business is to always keep in your mind how you would want to be treated if you had the same situation or if you were going into someone else's business and buying from them or had an issue with product or services.

I have had 18 years in business dealing with people on a personal basis and the best thing you can do if you get into a sticky situation is to try and work things out and make the customer happy as long as its nothing totally unreasonable, even if you end up not making money on this one situation for instance, It will end up paying off for you in the end in other ways.

If your customer emails you with questions always try to reply as soon as possible, even if you are unsure of the answer immediately try to reply to acknowledge the message and then find the answer and most importantly follow up...

als...



 Bad Customer Service Horror Stories - Watch Out Or Bloggers Will Be All Over It
Article by Tino Buntic

If you’re in business today you best be watchful of your company's customer service, whether it be customer service via telephone, call centers, face-to-face, email, snail mail, or fax. Everybody loves to tell their customer service horror stories, including bloggers. But bloggers have a viral tool in their customer service wars; they can publish their stories on the internet for the whole world to see.

Take care of your customers, give great service, and you won't have a problem, unlike the following companies that were recently written about in blogs due to their bad customer service. How’s this for customer service horror stories:

  • Don't travel British Airways unless you're referred to as Her Majesty: A blogger's sister was traveling to The United States, from India, via British Airways. British Airways required her to complete a food form on preferred...


 How to Respond to Customer Complaints
Article by Bill Lee

If you are in business, you will eventually offend a customer, or at least fail to meet the customer's expectations. Now that the damage is done, what is the most effective way to deal with the complaint and keep the customer?

Step 1. Identify with the customer. Never take a customer complaint lightly. Rather, do your homework and make sure that the customer understands that you genuinely care and that you want to do the right thing. Doing the right thing, however, doesn't always mean giving customers what they want; it means making sure you do your best to get both sides of the story and respond appropriately.

One of the best ways to identify with a customer is to ask yourself, "If this had happened to me, how would I feel? What would I think the right thing to do would be?" If you're truthful with your answers, and you respond accordingly, the odds improve that your cust...



 5 Ways To Help You Retain Your Clients
Article by John Izzo

I believe that in order for a trainer to call himself successful we must examine his/hers’ ability to “keep” current clients. In the field of personal training, where motivation and personality are as vital as practical knowledge, the mainstay of those attributes lies in the ability for a client to reach their fitness goal. Obviously, if a client reaches their goal, they will luckily, thank you and grant you some of the praises. With that, come great marketability, referrals, and confidence. With confidence comes a drawn-up map to success. Once you taste success, you want to experience it every time.

However, there are bumps along the way. A busy trainer doesn’t just have one client or maybe two. A busy trainer usually has 15 and up to 30 clients per week. And trying to motivate all your clients on a weekly basis can be a tedious, energy consuming skill. So I understand ...



 Practice Good Manners in Business
Article by Jo Ann Joy

Good Manners with Customers:

Good manners are more than being “nice,” and they should be part of your fundamental business strategy. Everyone who makes up the company must always use their best manners which includes behavior, attitude, and grooming. Remember that your customers are judging you and your employees from the first moment they enter your business, and first impressions last.

Did you know that people look at your face first and your feet second? That is what the etiquette experts say, and they say that is why it so important to be well-groomed from head to toe. That is also why your first reaction to a customer must be a smile and eye contact. You must focus your attention on the other customer, listen to them, and let them know that you are interested in what they are saying. Use your customer’s name and thank them for doing business with you.



 How to Deal With Difficult People
Article by Stephen Hopson

Everyone has experienced a time when they had to deal with a difficult person. This is a form of adversity. Difficult people take different shapes whether they are argumentative, abusive, stubborn, angry, combative or a host of other negative emotions.

The question is, how can we deal with them?

In my view, angry people are screaming to be heard. They want to be valued, loved and listened to. They want to feel important but just don't know how to do it right.

Here's 7 things I do when in the presence of such a person:

1. Remain calm in the eye of the storm. Be still and say nothing. Let it run its course. Often times the angry person is trying to provoke you into a shouting match. It doesn't pay to argue because it raises barriers. Remember how I handled the barber situation?

2. Let the person do a great deal of the talking. He will soon tire of it. Somet...



 Making It Easy
Article by Mike Dwyer

Ever wondered how easy it is for customers to deal with your business?

I'll tell you the story of an interesting experience I had the other evening. A young man rang my doorbell, offering me a cheaper deal on my home phone.

Being polite and knowledgeable, he was easy to listen to as he explained how his telephone company could save me money.

I brought out a current phone bill and we compared the charges side by side. His firm's charges were cheaper. In addition, his firm offered me two free cordless phone handsets.

He then explained that there was a ten day cooling-off period: at any time over the next ten days, I could ring his company and tell them I had changed my mind.

I decided to give them a chance. I'd take him up on his offer now and do some checking over the next couple of days.

That was when the fun started.

First, he had to a...



 Customer Focus Strategy
Article by Kevin Dwyer

For more than twenty years the mantra in private enterprise and public enterprise has been "customer focus". The phrase appears on mission statements, vision statement and "our values" statements adorning private and public enterprise walls alike.

The phrase has been embedded in part by an exponential growth in management processes and systems based processes. The advent of systems based methods such as Enterprise Resource Planning and Customer Relationship Management have hard coded customer needs into organisations.

Quality methods such as Six Sigma and Total Quality Management have often been used to focus attention on delivering upon customer's needs. The full list of methods which in one way or another beseech the user to have a customer focus would easily fill up this entire column.

There is, however, a simple problem.

Most organisatio...



 Being Available to Your Clients is Truly Appreciated
Article by Erin Blaskie

My clients have grown to love the fact that I’m available quickly. If they e-mail me, chances are great that I’ll be sitting at my PC ready for their e-mail and in most cases; I have an e-mail back to them within five-ten minutes. My clients have always commented on this ability of mine and how much they appreciate my responsiveness and timeliness. So, how can you achieve this for your own business? It’s easy!

Be Available.

Okay, I know you are probably thinking “Duh, you just said that” but I wanted to be sure you really got it. If you want your clients to appreciate your responsiveness, be available at your computer at various intervals during the day and have your e-mail open – ready to accept new inbound mail. Set yourself up a schedule if you have other priorities and try to check in with your e-mail once an hour. If time does not allow that, set your ow...



 Complaint Tracking Systems Improving Customer Relationships
Article by Kimberly Kingsley

Organizations are finding that their complaint tracking software is an important tool for building sustainable relationships with their customers and suppliers. In addition to using the data to strengthen weak spots within the organization, solid bridges to customers are being constructed as organizations provide in-the-moment solutions to common problems.

Complaint tracking software, traditionally used to collect, track and analyze data for the purpose of continuous quality improvement, now stands to serve as an immediate feedback tool for organizations to seamlessly serve customers. The immediacy generated by these tools streamlines both internal and external processes within organizations.

Increased communication within the organization is anticipated as part of a complaint tracking implementation, but not to the extent that it often occurs. Price discrepancies and ship...



 Inbound Call Centers
Article by Damian Sofsian

The usual purpose of a call-center is to receive inbound calls for as many services that can be aided through telephone calls. Since there is much investment put into customer-care relationship by companies, call centers that have live agents answering a customer have replaced answering machines or voice mail that seem too formal and quite unfriendly. “Real-person” telephone answering services (such as inbound call centers) give you a more relaxed and caring image.

Inbound calls are initiated by an individual to obtain information, report a malfunction or ask for assistance. This is different from outbound calls where the agent initiates the call to a customer with purposes of selling a product or subscription. That is known as telemarketing, which carries an entirely different set of methods and requirements for smooth operation. Inbound call centers are expensive to run someti...



 Making Your Business Communication Count
Article by Liane Bate

Sometimes the only the thing that determines whether or not you make the sale is how well you communicate with your prospects and customers. Communication really is an art that needs to be practiced and refined. You may think you know exactly what to say, but it doesn’t take much to turn a person right off. I’ve never been a big talker, and I never want to say anything stupid, so I mostly just keep my mouth shut! Good thing for me that listening is an effective communication technique, but it would also help if I practiced small talk to break the ice when it comes to gathering new prospects or talking to new people. But listening and small talk are not the only things you need to do when communicating effectively. You must also exude confidence, you need to know your stuff, and you need to communicate it to your customers in such a way that they trust you and what you have to of...



 How to Overcome the Fear of Making a Phone-Call
Article by Abe Cherian

We spend almost every waking moment on the phone. We're on the phone in the car and in the grocery store, sitting in meetings and standing in line, at ball games and concerts. We cannot tolerate being out of the loop or spending time quietly with ourselves. Yet the cry continues from small business owners, sales associates, and customer service representatives that they hate to make calls.

Here are a few of their reasons and a suggestion of how to overcome the fear.

The fear of being rejected- With so many sales gurus out there, we really believe that the buyer has to say NO six times before they will buy. Their great plan is for us to make so many calls that we have to average a couple of Yes's a day.

The fear of being interrupted- Nothing has impacted how we treat sales calls more than the telemarketing industry. The number one complaint I hear is that...



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